Train Landing Pages
Other Sports Landing Pages
A Train Landing Page for Railway Services and Routes
There is evidence that 56% of eCommerce sites have poor or average search UX, which could be very problematic for passengers trying to find information on routes and fares quickly. A train landing page provides a special place for one particular offer for rail companies, travel agencies, tourist railways, and ticket providers. It may concern a new train route, a seasonal offer, reduced fares, express trains, and many other options.
Separate sections will allow displaying such information as departure schedule, station names, trip duration, seat class, prices, and terms of travel. All these benefits are offered by the format, which follows travelers’ preferences, as 54% of them want to buy train tickets using a site or a mobile application.
A scenic railway will be able to display photos of the route, trip dates, and family offers. A national operator can present its new service offering a fare table and a brief ticket request form. One prominent call-to-action button will help visitors select a date, calculate the price, or make a booking.
Sections That Support Ticket Action
The well-targeted rail campaign must provide answers to the main questions of potential passengers in a logical order. The tourists have to be informed about the destination, the value of the trip, its features, prices, and booking options. Proper sequencing will help to avoid confusion and keep the webpage consistent and focused on one route/trip.
Take a look at the essential elements as a practical railway campaign page plan:
- Route Headline
- Passenger Value
- Journey Details
- Fare Options
- Route Photos
- Service Trust
- Ticket Action
The content of each section must correspond to the purpose of the visit. For example, a sightseeing railway will be oriented on pictures of views, historic stations and stops, etc. Airport trains will highlight frequency of departures, luggage space, availability of direct access to the terminal, etc. The content of all sections will provide additional data about one type of ticket.
Rail Campaign Content for Search
In the rail promotion page, there must be only one route name, one offer, and a few keywords. It would make the messaging much clearer for both customers and search engines. An airplane transfer route, a scenic route, commuter rail, or heritage trip must be discussed in relation to this particular journey rather than attempting to talk about the whole railroad system at once.
The route name must be incorporated into the title, introduction, timetable information, and tickets sections naturally. The related words can be the starting city, the destination city, the type of train, the ticket class, or even the purpose of the journey. Do not use any phrase too often.
Access Your Next Rail Campaign
Dive into the train landing page gallery and adopt a suitable design. Check how the form, ticket price references, and contact details work, publish the landing page, and encourage passengers to book their trip.