Set up the properties essential for your website's SEO or search engine optimization. It allows increasing the quantity and quality of your website's traffic and the higher ranking and presentation in search engine results, using organic, in other words, non-paid, methods.
The SEO Properties in the Page Settings allow you to increase your content's chances to appear in the search engine results by adding the appropriate metadata, including Title, Description, Keywords and Canonical if needed.
The Headings in the text are the critical part of SEO, as they provide the structure and context for your content and break up the text making them scannable for search engines. Also, it is advisable to use keywords in the Headings.
Design websites for WordPress fully compatible with the SEO plugins, such are Yoast and RankMath. These plugins are the most popular WordPress tools used for SEO analysis.
Use the Alt Text property for Images to add keywords and key phrases relevant to the topic of your website. This text allows search engines to crawl and rank your website better, which is good for SEO.
Lazy Loading is a method allowing to load the page images gradually on a page scrolling. It increases the web page's loading speed since the images are not loaded all at once, which is good for SEO.
Emphasize your keyword and key phrases with the highlights in the text. It boosts your keywords importance, which ranks better, and gets better scores in the results of the search engines.