History of the company Landing Page

A clearly framed “Story About Us” heading gives this section an immediate introductory identity. The narrow left panel uses a muted taupe border around large serif type, while the wider right side carries one supporting paragraph and a monochrome architectural building image. Together, these regions explain an organization’s story before a visitor reaches other page content. The white background keeps the composition calm and leaves the block’s message easy to distinguish. As a reusable section, it contributes context and visual credibility while preserving a focused relationship between title, explanation, and supporting image.

The Story Panel Creates Context Before a Response

The large “Story About Us” heading gives this section a clear introductory role in a landing-page sequence. Its narrow left panel, enclosed by a muted taupe border, isolates the organization’s story as a recognizable message rather than blending it into the rest of the page. On the right, a supporting paragraph supplies the explanation, followed by a monochrome architectural building image that reinforces the block’s visual connection with buildings and design.

This combination can support the context stage of a focused response path. It helps visitors understand who is speaking and why the subject matters before they reach a separate inquiry, consultation, or other primary action elsewhere on the page. The block itself contains no confirmed form or direct CTA, so its contribution is explanatory rather than a final response point. That distinction lets a later action remain visually and strategically clear.

The two-column arrangement also controls the pace of the message. The bordered heading draws attention first, while the paragraph and image create a measured continuation on the right. The white background prevents the story section from competing with stronger action-oriented areas. Used this way, the block can add trust and context to a landing-page journey without becoming the complete landing page or claiming a conversion mechanism that is not part of its content.

Customize with Nicepage

Open this ready-made template in the Landing Page Builder and customize it visually in the Nicepage editor. Replace demo content, edit page sections, and adapt the design to your project without rebuilding the template from scratch.

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1. Download and Install the Nicepage application for Windows and Mac. Or WordPress and Joomla plugins from the download page
2. Create a new page or select existing
3. Click Add new block, search for id 205555 and click enter

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Build a Landing Page Around One Conversion Goal

Focus on One Primary Action

Use the landing page to guide visitors toward one measurable response, such as requesting a quote, registering, subscribing, booking a consultation, applying for a service, or submitting an inquiry. Keep the primary call-to-action consistent across the important sections so the headline, supporting content, form, and CTA buttons work toward the same campaign goal instead of competing for attention.

Capture Leads With a Form

Use the Contact Form Element to add a contact, subscription, application, or other conversion form directly to the landing page. Customize the form fields, layout, labels, inputs, and button to collect the information required for your campaign while keeping the form focused on the action you want visitors to complete.

Nicepage also provides several form submission options. Form submissions can be sent to Email, stored as Leads, added to Google Sheets, passed to a custom URL or server endpoint, or used to populate a MailChimp mailing list. This provides practical options for collecting inquiries, registrations, subscriptions, applications, and other campaign responses.

Manage Leads and Campaign Responses

When submissions are stored as Leads, you can use Contact Form Leads to review the information collected through the landing page and use it for follow-up. Keep the form connected to the same offer and primary CTA presented throughout the page so visitors move from the campaign message to a clear conversion action.

This workflow makes the template suitable for landing pages where the offer, content, call-to-action, form, and lead collection process work together toward one defined conversion goal.