Our story Landing Page

The Our Story block supports an organization's introduction with a clear heading, one descriptive paragraph, a circular image of three construction professionals, and a Learn More button. A rounded white card carries the text and action while overlapping the lower-left portion of the large circular image on the right. The composition gives the story content a distinct visual stage and pairs explanation with a next-step prompt. As one reusable section, it can contribute context within a landing-page sequence without carrying the entire conversion path.

The Story Card Builds Context Before the Next Response

The “Our Story” heading and descriptive paragraph can give a landing-page sequence a context-building stage before a visitor reaches a more direct response point. The circular image of three construction professionals adds a human and organizational reference, while the rounded white card keeps the written explanation concentrated in one readable area. Together, these elements explain who stands behind the offer without introducing a second competing message.

The “Learn More” button is the block’s visible action, but its wording does not establish a specific purchase, booking, subscription, or inquiry goal. It can therefore function as a transition to fuller organization information or another relevant section supplied by the containing page. A later form or stronger primary response can remain the central conversion point when the campaign requires one. The block supports the path by reducing uncertainty through story and people-focused context.

Its overlapping composition also gives the sequence a visual pause between more direct sections. The image carries attention on the right, and the card brings the visitor back to the heading, paragraph, and action on the left. This makes the section suitable for an about or trust-building stage in a landing-page flow, while preserving the distinction between supporting narrative and the complete response journey around it.

Customize with Nicepage

Open this ready-made template in the Landing Page Builder and customize it visually in the Nicepage editor. Replace demo content, edit page sections, and adapt the design to your project without rebuilding the template from scratch.

Download

Edit Template Offline

1. Download and Install the Nicepage application for Windows and Mac. Or WordPress and Joomla plugins from the download page
2. Create a new page or select existing
3. Click Add new block, search for id 3554665 and click enter

Edit Template Online

Run Online Builder to edit this template on our hosting

Create Awesome Websites

WordPress

Windows App

Joomla

Mac OS App

HTML5

Online

Free Nicepage Builder

15,000+ Templates

Easy Drag-n-Drop

No Coding

Mobile-Friendly

Keywords

Build a Landing Page Around One Conversion Goal

Focus on One Primary Action

Use the landing page to guide visitors toward one measurable response, such as requesting a quote, registering, subscribing, booking a consultation, applying for a service, or submitting an inquiry. Keep the primary call-to-action consistent across the important sections so the headline, supporting content, form, and CTA buttons work toward the same campaign goal instead of competing for attention.

Capture Leads With a Form

Use the Contact Form Element to add a contact, subscription, application, or other conversion form directly to the landing page. Customize the form fields, layout, labels, inputs, and button to collect the information required for your campaign while keeping the form focused on the action you want visitors to complete.

Nicepage also provides several form submission options. Form submissions can be sent to Email, stored as Leads, added to Google Sheets, passed to a custom URL or server endpoint, or used to populate a MailChimp mailing list. This provides practical options for collecting inquiries, registrations, subscriptions, applications, and other campaign responses.

Manage Leads and Campaign Responses

When submissions are stored as Leads, you can use Contact Form Leads to review the information collected through the landing page and use it for follow-up. Keep the form connected to the same offer and primary CTA presented throughout the page so visitors move from the campaign message to a clear conversion action.

This workflow makes the template suitable for landing pages where the offer, content, call-to-action, form, and lead collection process work together toward one defined conversion goal.