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The block offers two parallel introductory messages for a focused page sequence. “About Us” and “What We Do” appear in equal-width panels, each supported by a short paragraph and a read-more link. Architectural building photographs fill the backgrounds, while white headings and copy remain visible over the images. This arrangement gives visitors an early overview of the organization and its work without forcing both subjects into one dense column. The links provide onward paths, while the section itself remains a supporting content block within a larger response-oriented experience.
ID : 103655   |   Category : Wide, Architecture & Building, Split

Two overview messages establish context before a response point

The equal-width “About Us” and “What We Do” panels can support the introductory or middle stage of a landing-page sequence by giving visitors concise context about the organization and its work. Each panel has its own heading, paragraph, and read-more link, so the section can answer two related orientation questions without creating competing visual subjects. The architectural photographs reinforce the building-focused presentation and make the overview feel tied to the organization’s field.

The read-more links provide routes toward deeper information, but the block does not need to carry the page’s primary response on its own. A separate action area can remain responsible for the main inquiry, request, or next step, while this section helps visitors understand what they are considering. Its conversion contribution is therefore informational: the two panels can reduce uncertainty by separating organizational identity from work overview before a more direct decision point. White text over the photographs keeps the headings and links prominent, and the repeated panel structure makes the sequence easy to scan. Used this way, the block supports a focused landing-page path without being treated as a complete landing page or an entire campaign flow.

Customize with Nicepage

Open this ready-made template in the Landing Page Builder and customize it visually in the Nicepage editor. Replace demo content, edit page sections, and adapt the design to your project without rebuilding the template from scratch.

Edit Template Offline

1. Download and Install the Nicepage application for Windows and Mac. Or WordPress and Joomla plugins from the download page
2. Create a new page or select existing
3. Click Add new block, search for id 103655 and click enter

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Build a Landing Page Around One Conversion Goal

Focus on One Primary Action

Use the landing page to guide visitors toward one measurable response, such as requesting a quote, registering, subscribing, booking a consultation, applying for a service, or submitting an inquiry. Keep the primary call-to-action consistent across the important sections so the headline, supporting content, form, and CTA buttons work toward the same campaign goal instead of competing for attention.

Capture Leads With a Form

Use the Contact Form Element to add a contact, subscription, application, or other conversion form directly to the landing page. Customize the form fields, layout, labels, inputs, and button to collect the information required for your campaign while keeping the form focused on the action you want visitors to complete.

Nicepage also provides several form submission options. Form submissions can be sent to Email, stored as Leads, added to Google Sheets, passed to a custom URL or server endpoint, or used to populate a MailChimp mailing list. This provides practical options for collecting inquiries, registrations, subscriptions, applications, and other campaign responses.

Manage Leads and Campaign Responses

When submissions are stored as Leads, you can use Contact Form Leads to review the information collected through the landing page and use it for follow-up. Keep the form connected to the same offer and primary CTA presented throughout the page so visitors move from the campaign message to a clear conversion action.

This workflow makes the template suitable for landing pages where the offer, content, call-to-action, form, and lead collection process work together toward one defined conversion goal.

Landing page form and call-to-action in the Nicepage editor

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