Business Insider Website Design

The Business Insider block expresses a restrained visual language through a light gray background, bold black typography, and one bright green circular accent. Its heading, “We design digital products and brands,” establishes the tone, while a green 01 marker introduces the content sequence. Three oversized percentage values—30%, 60%, and 10%—align vertically beside muted explanatory text. Generous whitespace keeps the composition open, and the contrast between the neutral background, dark type, green detail, and gray copy gives the section a recognizable identity that can contribute to a broader digital design system.
ID : 2315238   |   Category : Business & Law, Counter

Light Gray, Black Type, and Green Accent Define the Section’s Visual Language

The visual character of this block comes from a controlled set of relationships rather than from decoration alone. A light gray background provides the field for the composition, while bold black typography gives the heading and percentage values their strongest visual weight. The green circular marker labeled 01 introduces a single bright accent, creating a point of recognition without competing with the main message, “We design digital products and brands.”

The three large values—30%, 60%, and 10%—repeat the same scale-led treatment in a vertical column. Their explanatory text uses a quieter gray tone, producing a clear contrast between primary data cues and supporting information. Generous whitespace separates the rows and prevents the repeated figures from becoming a dense stack. Rounded circular styling on the marker adds a softer counterpoint to the strict alignment of the numbers and text.

As part of a broader website design, these choices can provide a visual reference for related sections: a neutral surface, strong dark headings, restrained secondary copy, and a carefully limited accent color. The block does not define an entire site on its own, but it can contribute a consistent design direction when comparable typography, spacing, contrast, and accent treatment appear elsewhere. Its static arrangement also keeps the visual language centered on hierarchy and clarity rather than motion.

Customize with Nicepage

Open this ready-made template in the Website Design Builder and customize it visually in the Nicepage editor. Replace demo content, edit page sections, and adapt the design to your project without rebuilding the template from scratch.

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1. Download and Install the Nicepage application for Windows and Mac. Or WordPress and Joomla plugins from the download page
2. Create a new page or select existing
3. Click Add new block, search for id 2315238 and click enter

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Create a Consistent Design Across the Website

Define a Site-Wide Visual Style

Use Theme Settings to establish the visual foundation of the website across its pages and sections. Set global Colors, Fonts, and Typography so the site follows the same design direction instead of styling each page independently.

Coordinate Colors and Typography

Choose a color scheme and font combination that fit the character of the website, then fine-tune Headings H1-H6, regular Text, links, buttons, quotes, lists, and other typography styles. Consistent use of these settings helps create a clear visual hierarchy and keeps recurring design elements recognizable throughout the website.

Add Motion and Interaction

Use Animation Effects to make the website design more dynamic and interactive. Elements and Containers can use effects such as Run On Display, Animation On Hover, and Animation Sync With Scroll to introduce content as visitors move through the site or respond to user interaction. Animation Presets provide ready-made effects that can be adapted to the visual style of the website.

Keep the Website Visually Consistent

Apply the same design direction to shared website elements such as the Header, Menu, and Footer. The Theme Settings Panel brings common site-wide styling controls together, making it easier to maintain a coordinated look as the website expands across multiple pages.

This workflow makes the template a useful starting point for creating a website with a consistent visual identity, coordinated colors and typography, shared design rules, and interactive effects across its pages.

Website design settings for all pages in the Nicepage editor

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