Nike Favorites Landing Page
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From Nike Week’s Picks to a Clear Shopping Response
The two-slide Nike Week’s Picks hero gives the page its first response point: a prominent collection presentation paired with product information, athlete imagery, and a shopping action. That opening can establish the retail message before the visitor reaches the more specific product features. The following split sections then broaden the offer without abandoning the same response direction. Nike Outburst and Nike Air Max 90/1 introduce footwear choices, while NikeCourt Maria and Compare Light Support add tennis and training apparel to the shopping story.
The page also uses supporting information to reduce the distance between product interest and action. Four membership benefit columns add reasons to engage with the broader Nike experience, while the shipping and sports bra trial promotion addresses service expectations in a concise, highly visible block. The Shine On Collection returns attention to new arrivals near the end, creating another opportunity for collection-level response before the footer.
Because the verified CTAs repeatedly use “Shop the collection,” “view collection,” and “shop now,” the strongest interpretation is a retail response path rather than a page built around general information alone. The design keeps product imagery, descriptions, benefits, and shopping actions in a sequence that can guide visitors toward browsing or purchasing the featured collections.
Customize with Nicepage
Open this ready-made template in the Landing Page Builder and customize it visually in the Nicepage editor. Replace demo content, edit page sections, and adapt the design to your project without rebuilding the template from scratch.
Build a Landing Page Around One Conversion Goal
Focus on One Primary Action
Use the landing page to guide visitors toward one measurable response, such as requesting a quote, registering, subscribing, booking a consultation, applying for a service, or submitting an inquiry. Keep the primary call-to-action consistent across the important sections so the headline, supporting content, form, and CTA buttons work toward the same campaign goal instead of competing for attention.
Capture Leads With a Form
Use the Contact Form Element to add a contact, subscription, application, or other conversion form directly to the landing page. Customize the form fields, layout, labels, inputs, and button to collect the information required for your campaign while keeping the form focused on the action you want visitors to complete.
Nicepage also provides several form submission options. Form submissions can be sent to Email, stored as Leads, added to Google Sheets, passed to a custom URL or server endpoint, or used to populate a MailChimp mailing list. This provides practical options for collecting inquiries, registrations, subscriptions, applications, and other campaign responses.
Manage Leads and Campaign Responses
When submissions are stored as Leads, you can use Contact Form Leads to review the information collected through the landing page and use it for follow-up. Keep the form connected to the same offer and primary CTA presented throughout the page so visitors move from the campaign message to a clear conversion action.
This workflow makes the template suitable for landing pages where the offer, content, call-to-action, form, and lead collection process work together toward one defined conversion goal.
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