El Shay
posted this
27 June 2022
Hi James
my pleasure...yep I work in tandem with a lot of Ads agencies (SEM) and the SEM world has gotten more complicated too
Good SEO scores (especially CWV - ie: Page Experience) will reduce your Ad spend as the cost per click reduces if the end-user has had a positive experience..
BUT, if GG is suspending you it's not for bad SEO scores. In my experience, it's usually because the Customer or the Ad agency has gotten a bit too "creative" adding extra plugins and worst of all iframes.
If Google gets a sniff that you have "iframed" in some (what you or the customer thought was) cool code (for a visual effect, or a contact form, or sth that goes whiz-bang wallop), but with a less than trusted website behind it, then you will be suspended. And you need to take it VERY seriously because if GG suspends you more than once they start to get "deaf ears" to your calls for help.
So, in summary, a bad SEO score won't get you suspended.... BUT if you have some dodgy IFRAMES or plugins from dodgy websites, you need to remove them ASAP.
Hope that helps
Shay
Hi James
my pleasure...yep I work in tandem with a lot of Ads agencies (SEM) and the SEM world has gotten more complicated too
Good SEO scores (especially CWV - ie: Page Experience) will reduce your Ad spend as the cost per click reduces if the end-user has had a positive experience..
BUT, if GG is suspending you it's not for bad SEO scores. In my experience, it's usually because the Customer or the Ad agency has gotten a bit too "creative" adding extra plugins and worst of all iframes.
If Google gets a sniff that you have "iframed" in some (what you or the customer thought was) cool code (for a visual effect, or a contact form, or sth that goes whiz-bang wallop), but with a less than trusted website behind it, then you will be suspended. And you need to take it VERY seriously because if GG suspends you more than once they start to get "deaf ears" to your calls for help.
So, in summary, a bad SEO score won't get you suspended.... BUT if you have some dodgy IFRAMES or plugins from dodgy websites, you need to remove them ASAP.
Hope that helps
Shay