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I am the commercial and marketing guy in a small company. I've been putting off regenerating our website for 2 years as I am scared to death of HTML. In only 4 days (5 hours of effort) I have created a new website, where about 50% of the time was image editing.
I spend most of my life being horrified by companies who promote tools that never quite deliver, so it's very refreshing to find a tool that does what it says on the tin. My complimentary help session answered all my questions and gave me tips I didn't even know to look for. Credit where credit is due, if you don't know HTML and can edit an image, this product is great for webdesign